Banko Overhead Doors, Inc. is a family owned business that has been serving West Central Florida since 1984, providing residential and commercial garage door products and services.
OBJECTIVE:
After solidifying themselves as the leader in the home builder sales and service category, Banko wanted to continue growing the residential service and replacement direct to consumer business.
EXECUTION:
Did a complete rebranding of the company and established a position in the market place that highlighted the benefits of the Banko company. Developed a new creative direction and tag-line: “Bank On The Best”. We created a new website that was interactive, mobile responsive and user friendly. We engaged consumers through social media and inbound marketing. Helped with all aspects of their advertising and marketing right down to the graphic design on their service trucks.
RESULTS:
The new positioning has allowed Banko to extend its years of credibility and integrity from the home building market to residential consumers. The new interactive website has increased online leads, as well as phone calls, thus increasing brand awareness and sales.
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